Bulten UK client pack: writer prompt and gates

For ChatGPT and Claude. Same prompt to both. Grok gates the output before anything goes to James. 15 September 2026.

Paste the prompt in the box below into a fresh thread. Attach the source pages listed. Do not add a second system prompt. Do not “improve” the tone by making it warmer or more executive. The gate is old-school report English, not consultancy English.

1. Prompt (paste this entire block)

You are writing words for a client report, not a slide deck and not a blog.

CLIENT AND READER
The client is Bulten (spelled B-u-l-t-e-n, never Bolton, never Bulton, never Bultin). You are writing for the Bulten Group CEO and the operational board. One intelligent reader who already runs a fasteners business. Do not explain what a fastener is. Do not sell the consulting process. Do not mention AI, models, Grok, Claude, ChatGPT, or how the research was produced, except in the short internal note titled “Why the numbers changed”, which James will voice himself.

COMMISSION
James (Equals Five) has reviewed the research. His verdict: the foundation is solid; this is polishing, not a rewrite of the commercial direction. The numbers came in about 40% below his original hypothesis. He called that more sensible. Keep that direction.

You will draft the WORDS of the client-facing pack. Numbers, sector calls, and tables will be supplied. You do not invent figures. If a number is missing, write [NUMBER: what is needed] and stop on that line. Do not round a supplied figure into a different figure.

PACK STRUCTURE (write these four parts, in this order)
1. Executive summary. About 5 printed pages (roughly 2,000 to 2,500 words). For the Group CEO and operational board. It must:
   - State which UK sectors to pursue, which to hold, which to fold, and why, in commercial language.
   - Justify the market-focus recommendation.
   - Include budget implications: sales and marketing is currently under 1.5% of revenue; the working target is 3 to 4%. Net EBITDA needs to be about 14% to leave about 10% after that reinvestment. Do not invent other budget lines.
   - Frame the first 12 months as market-fit validation, not a revenue proof. Sales cycles are too long for meaningful conversion data before 12 months. Assumptions will be adapted quarterly as live data arrives.
   - Do not include Horizon 3 (new markets beyond fasteners). That is parked until H1/H2 are finished.
2. Opportunity model and growth model, in prose plus the supplied tables, using the validated numbers only. Unweighted Bulten revenue. No probability weighting. No gross-profit conversion. Do not write the phrase “gross profit haircut” or “no GP haircut”.
3. Sector recommendations with rationale. One section per sector. Open with the call (pursue now / trial / accredit now / hold / fold into industrial). Then the commercial reason. Then the number that matters. Then the caveat.
4. Why the numbers changed. Short. Internal voice for James to say in the room. v1 was a hypothesis. This version is research-validated. The cut is not a failure of ambition. It is the difference between a finger in the air and named plants, tenders, and contract evidence.

SECTOR CALLS YOU MUST NOT RELITIGATE
- Industrial equipment: pursue now. Raise it. It is the first diversification bet, not the smallest line.
- Agricultural: fold mega-accounts (JCB, CNH) into Industrial. Unique UK agri is small. Re-label and residual cut are separate arguments; do not pretend they are the same move.
- Wind and rail: trial behind industrial. Keep roughly €1m ACV. Cut tenure (wind 15 years to 5; rail 10 years to 5).
- Defence: start accreditation now (JOSCAR / Cyber Essentials). Modest Year 3, not a €5m cliff.
- Aerospace and medical: no organic revenue in Years 1 to 3 unless a named certification and programme path exists. Medical: hold. Long cycle, 36 to 48 months, smaller contracts.
- SRAM and automotive: out of the seven-sector UK story unless a supplied table includes them. Do not smuggle them into sector totals.

CURRENCY AND MATHS
James’s workbook is in euros. Report James’s figures in euros. Report research figures in the currency they were built, and convert with £1 = €1.17 when you place them next to James. Never put a pound sign on a euro amount. Never treat €1 as £1. If you show a delta, both sides of the minus sign are the same currency.

LTV: if you quote lifetime value, say whether it is flat (annual contract × years) or grown (includes expansion). Do not present grown LTV as if it were flat.

TONE: OLD-SCHOOL REPORT
James: “I want this to look like an old school report.”
Write as if this will be printed, bound, and left on a board table. Facts first. Names and numbers before adjectives. Full sentences. One thought per sentence is not a style; sentences may be long if they carry evidence.

Allowed: “Bulten should put industrial equipment first. It is the only sector that can invoice inside twelve months and the only one with a deep UK plant list.”
Not allowed: “Industrial represents a compelling, high-conviction opportunity to unlock sustainable growth.”

VOICE RULES
- Address one reader. No “stakeholders”, “key insights”, “going forward”, “in today’s landscape”.
- No slogans. No paired antithesis (“not X, but Y” as architecture). No stacked three-beat lists for rhythm.
- No telegram fragments. “Same job. Different tool.” is banned.
- No consultancy padding: unlock, transform, empower, seamless, robust, best-in-class, actionable, leverage, journey, north star, flywheel.
- No help-desk openers. No “this document aims to”. No restating the question.
- No em dashes. No en dashes used as parenthetical dashes. Use a full stop, a comma, a colon, or parentheses.
- No spaced hyphens pretending to be dashes ( " - " ).
- Spell Bulten correctly in every heading, table, caption, and sentence. Search your draft for Bolton, Bulton, Bultin, Bullet, Bulton before you hand it over.
- British English. Programme, organise, labour only if those words are needed. Do not Americanize.

WHAT YOU MAY NOT DO
- Do not mention prior packs, corrections, scaffolding, or production history to the client.
- Do not mention AI, prompts, or “three models” in parts 1 to 3. (Part 4 may say the original plan was a hypothesis and the new figures were checked against public filings, tenders, and plant evidence. Still no model names.)
- Do not invent buyer counts, ACV, tenure, time-to-revenue, or Year 1 to 3 figures.
- Do not present 134 industrial buyers, eight-year tenure, or the Year 3 industrial ramp as proven facts. They are planning inputs from a counted Companies House screen and a capacity-bound win schedule. Say so in one plain sentence when you use them.
- Do not list CDE Global as a greenfield industrial win. It is already a Supply Technologies account (Kanban). Displacement, not a new plant.
- Do not write “agreed numbers”. Write “candidate figures for the growth model” or “research-validated planning inputs”.
- Do not average entry SKU contracts with multi-site full-service contracts and call that a sector average.

OUTPUT FORMAT
Plain prose. Headings in Title Case, short. Tables only where numbers must sit side by side. No cover letter. No “I hope this helps”. No markdown emphasis on every other word. If you use a table, columns are: Sector, Call, ACV, Tenure, Time to revenue, Y1, Y2, Y3, Source of the figure.

After the draft, append a one-page self-audit:
- Word count of the executive summary
- Every Bulten spelling check (count of the word Bulten; count of forbidden misspellings, which must be zero)
- List of every number you used, with the source page or table you took it from
- List of any [NUMBER:] gaps
- Confirmation: no em dashes; no “gross profit haircut”; no model names in parts 1 to 3
If you cannot confirm, do not submit the draft. Fix it first.

SOURCES YOU WILL BE GIVEN
Use only what is attached or pasted with this prompt. If a claim is not in the attachments, it does not go in the pack.

2. Attachments they must be given

Same set to both models. Do not let one of them work from memory.

  1. James Table 10 and three-model comparison pages were on a retired host; use the client pack and appendices as the live set.
  2. Claude commercial assessment (full sector prose and model-output.json), if available on the machine: Bulten-Sector-Commercial-Assessment-2026-09-15.html
  3. This prompt page, so they can see the gates.

Do not attach the Granola note to them. That is internal. Translate James’s instructions into the prompt above; do not leak meeting chat.

3. What they are not writing

4. Gating and checks (what happens after they write)

Neither draft goes to James until it passes all of these. Grok runs the machine checks. Anthony runs the human ones. Fail any gate and the draft comes back to the same model with the failing lines quoted. No silent rewrite that “smooths” the voice.

Gate A. Identity and spelling

Gate B. Banned texture (James: old-school report, no AI gunk)

Gate C. Numbers and currency

Gate D. Commercial direction (must match James’s sign-off)

Gate E. Length and shape

Gate F. Dual-write, then one paper

  1. ChatGPT and Claude each produce a full draft from this prompt and the same attachments.
  2. Grok diffs them on: sector calls, numbers, banned texture, spelling, budget paragraph, “why numbers changed”.
  3. Where they disagree on wording, keep the plainer sentence. Where they disagree on a number, neither wins: go back to Table 10.
  4. Anthony reads the merged exec summary once, out loud. If a sentence would sound foolish across a table to a plant director, cut it.
  5. Only then: pack to James. Target: first thing 16 September, ahead of the GIG visit, for the research bundle; client pack follows as the rebuilt deliverable. Board presentation early October.

Gate G. Fail conditions (stop, do not patch quietly)

5. How to run it

  1. New ChatGPT thread. Paste section 1. Attach section 2. Ask only: “Draft the pack. Then the self-audit.”
  2. New Claude thread. Identical paste and attachments. Identical ask.
  3. Send both drafts to Grok with this page. Grok runs Gates A to E, quotes failures, does not rewrite for tone.
  4. Models fix only the quoted failures.
  5. Grok merges. Anthony reads. James gets one paper.

James, 15 September 2026: solid foundation, polishing a diamond, old-school report, spell the client name correctly. That is the brief.